Why not make a statement with your underwear? That was what Hipstripes co-founder Eyal Ungar had in mind when he came up with the idea of “caution tape” inspired waistbands, paired with fun and flirty messages.

Teaming up with partner Jean Fox, the two built a company from scratch: learning the industry, craft, design, and — most importantly — how to bring you the best in comfort and fit along the way. Hipstripes was launched online in the summer of 2012, and since then the brand has dedicated itself to providing a high-quality, premium garment by paying attention to every last detail. From the waistband messaging, to the look and feel of the fabric, to the signature gift packaging, Hipstripes is truly one of a kind.

Hipstripes uniquely reserves the waistband for your satisfaction, rather than promoting their brand name. With a variety of suggestive messages on the waistband, you can finally let your hips do the talking. This sassy underwear lets you express yourself in a playfully unexpected way. Hipstripes is sure to be your go-to underwear, whether you’re looking to score a date, land that job, or just brighten your day.